Rashana Sam Bastawala
Graphic and Web Designer


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NAME: Rashana Sam Bastawala

PERMANANT ADDRESS:
6/B, Motilal Park, Opp: Mira Cinema,
Bhairvnath Road, Kankaria,
Ahmedabad-380028. India.
Phones: (079) 5322516, 5326641.
e-mail: rashana@rediffmail.com

PREVIOUS EMPLOYMENT HISTORY:

1. Advertising and Sales Promotion Company. Hyderabad, India.
Position: Senior Visualiser-Promoted to Assistant Art Director(1986)
Job Profile: Interact between team of Artists and Creative Director for
production of graphic requirements such as brochures, Direct Mailers,
Product Catalogues, POP Material, Audiovisual Presentations, Advertising
Campaigns as well as form the basic layout/concept and the necessary
illustrations for Advertising Campaigns.
Achievements: Advertisement Campaigns for Hyderabad Industries Limited,
Orient Cement, Hindustan Cables Limited, ECIL, BHEL.
Term of Employment: 06-1984 to 08-1995

2. New Triangle Communications Ltd. Hyderabad, India.
Position: Art Director
Job Profile: Management of entire Art Department and supervise pre press
print jobs in between agency and printing unit. Campaign Design and concept
planning (advertising and marketing)
Achievements: Designing full advertisement campaign for Capital Market
financial journal magazine, Galada (ad Campaign), Super Gas (introductory
Campaign), plus financial advertisement campaigns for various assorted
firms.
Term of Employment: 09-1995 to 12-1998

3. IMI Software Ltd. Hyderabad, India.
Position: Senior Graphic Designer - Web and Software Technologies
Job Profile: In charge of entire graphic studio, Software Interface layouts,
Icon designing, company web-related designing as well as content writing for
web (www.imisoft.com) Corporate presentations for up and coming Software
Products such as ITOWERS, IBASE, IDETAIL+ etc also supervise printing and
production of brochures catalogues and presentation material.
Concept Designing:
-Brand Building.
-Interacting with PR Agency, Ambrose.com for Media Advertising and Event
Management in the United Kingdom.
-Designing of Imisoft Web Site.

Web Sites:

-www.vooponline.com
Front end: HTML, Dreamweaver, Image Ready, and Photoshop

-www.imisoft.com
Front end: HTML, Dreamweaver, Flash, Image Ready, and Photoshop

Offline graphical constructions:
-Portal Design Construction for VOOP – WAP based software
-Icon Designing for VOOP (WAP based Software), ibase, itowers,
iswitchyard, idetail (Transmission and Telecom Utility software)
-Designing Splash Screen, Login Screen, Graphical Forms
-Designing of CD Labels
-Designing Media Advertisements
-Designing Corporate Brochures, User Guides, Mailers, Logos & Monograms
-Corporate Presentations on Demoshield, Adobe Acrobat & Powerpoint

Achievements: Web designing for corporate website www.imisoft.com and design
and development of related website itowersonline.com and vooponline.com,
designed and developed main screens for engineering softwares such as
iTOWERS, iBASE, IDETAIL+ etc and related form and icon designing, corporate
presentations etc.
Term of Employment: 01-1999 to 12-2000

PRESENT CAREER PROFILE:

eMARCOM SOLUTIONS, Ahmedabad. India. (US Based)
Position: Art Director-Web and Multimedia
Job Profile: Handle entire graphic requirements which include, splash screen
layouts, icon designing company web related designing as well as content
writing for web, corporate presentations and entire web and print
presentations for company’s in house products.
Achievements:
Web Design in Flash-5 and HTML
www.emarcomsolutions.com,
Multimedia interactive presentations for:
-Arya Kanya Gurukul (Porbandar)
-Pragmatic Communications Systems (USA)
-Abhijit Seeds (Incotec) Netherlands
-JK Seeds (Hyderabad India)
-Kato Springs of California Inc.
-Kaiser Permenante (USA)
-Pragmatic Communications Systems Inc. (USA)
Term of Employment: 01-2001 to present date


FREELANCE PROJECTS:

Designed Advertising Campaigns for RK Swamy BBDO, Hyderabad Allwyn, Titan
Watches, Digjam Suitings, Terry Towels, BHEL.
Advertisement designs for Percept Advertising Greeting cards with freehand
Illustrations, cartoons, watercolor and oil paintings, for GLADY’S cards
Hyderabad.


SOFTWARE SKILLSET:

-Web Site Designing using...
Macromedia Dreamweaver, Macromedia Flash, Macromedia Fireworks, Adobe
Photoshop, Adobe Image Ready, FrontPage 2000, HTML

-Graphic Designing using...
Corel Draw-9 Macromedia Dreamweaver, Macromedia Flash, Macromedia Fireworks,
Adobe Photoshop, Corel Graphics, Adobe PageMaker, Adobe Illustrator, Aldus
Photostyler, Adobe Freehand, Macromedia Freehand

-Icon Designing using...
Macro Angelo, Icon Editor on Microsoft VC++, Icon Magic

-Presentation Designs using...
Demo Shield Designer, Adobe Acrobat (conversion tools – PageMaker, Corel
graphics), Microsoft PowerPoint

-Other Skills:
Free hand illustrations, cartoons, comic book semi-realistic illustrations,
rendering with rapidograph, airbrush, water colors, oil colors. Sculpture,
modeling, in clay and board. Science Fiction illustrations, comic book
illustration breakdowns with soft pencils, new age illustration, mechanical
line rendering and airbrush. Typographic composition

SCHOLASTIC:
Diploma in Commercial Art from Jawaharlal Nehru Technological University
Hyderabad (passed in 1983)

PERSONAL INFORMATION:

Date Of Birth: 14th June 1961
Nationality: Indian
Religion: Parsi Zoroastrian
Mother Tongue: Gujrati
Languages Known: English, Gujrati, Hindi, Telugu.
Passport No: A576128

Please click on the links below to see web pages designed and maintained by me

Related Links:

Gujarat
eMARCOM
IMI Software Limited


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rashanabastawala

Gujarat