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Amul to maintain 25 parks in exchange for kiosks Tuesday, December 4, 2001
SOURCE - TIMES NEWS NETWORK
AHMEDABAD: Imagine going for a morning walk in the wee hours to a park, making a brief stop-over and coming back home with a belly-full of tasty flavoured milk and hot pizza topped with cheese, or that mouth-watering flavour of ice-cream. For all those who were less than happy about shelling out extra if you failed to buy milk before 7 am, Amul brings good news. Within the next year, Gujarat Co-operative Milk Marketting Federation (GCMMF) Limited, desires to take Ahmedabad by storm through its numerous Amul Shoppes that brings the choicest of milk products including piping hot pizzas virtually at your doorstep. On Monday, the federation inaugurated an Amul Shoppe inside AUDA garden premises at Vishramnagar, a short distance from Memnagar. This was only the second in a chain of milk booths. Not leaving any stone unturned for a successful launch of the milk booths, GCMMF got experts of the National Institute of Design (NID), to specially-design these eye-catching shoppes. The Amul project has another unique side to it too _ the shoppes will work to improve Ahmedabad's ecology and health. Milk booths will come up in almost all the 25 gardens set up by the Ahmedabad Urban Development Authority. GCMMF officials said the next shoppe would come up near NID campus and the federation was ready to do an encore in other urban conglomerates of Gujarat. They would start with Surat, Rajkot and Vadodara. "While Amul milk booths will supply quality milk products at fixed rates to consumers, maintenance of the 25 gardens would be our responsibility too. Within a span of five years we will have developed these green patches into gardens that Ahmedabad will be proud of," managing director of GCMMF, B M Vyas told TNN. And AUDA is more than happy to hand over the maintenance to the federation. Chief executive authority of AUDA, Bharat Rawal, said at the inaugural function: "The development authority has just got 150 employees who are stretched thin in trying to maintain these 25 gardens. While 15 more parks are to be set up in areas under AUDA control, we are happy that Amul will develop these gardens and supply quality food products to Ahmedabad." The assistant general manager (marketting) GCMMF, Kishore Jhala told TNN: "Apart from being a successful marketting venture (with the first Amul Shoppe grossing over Rs 20,000 per day) this project has multi-pronged benefits. While improving the ecology of the city _ that would definitely see Ahmedabad breath a lot easier, this project makes our wide range of products available at your door step." GCMMF sources also said that the move was to stop duplicate brands from cashing in on the Amul name. The Amul Shoppe also effectively does away with the arbitrary price hike that the milk parlours in the city practise if you buy milk anytime after 7 am. "Our customers can be assured of high quality and a just price tag at all these outlets. That apart, milk booths will also ensure that Amdavadis stay healthy," said Vyas, adding: "We have noticed that Ahmedabad reports a large number of jaundice, cholera, typhoid and stomach ailments every year. This can be attributed to low-quality food stuff and milk products marketted in the city by local producers. Amul products seek to maintain a high standard. We want to aid Amdavadis on the healthy way to life at no extra cost."
News Source : The Times of India [India's best Newspaper]